My Creative Collective

This question has an incredibly simple answer; however, people seem to ask us this all the time. Do you need a website? Yes. It’s that simple. If you have a business, a product, even an opinion in some cases, then you need a website.

According to Internet Marketing Research firms, the number of online consumers is expected to grow at a rate of 20 to 50 percent over the next few years. This should be enough to convince you that you need a website. Whether you have a tangible product or you’re selling a service, a website is a key marketing tool.

There’s a catch though: your website should not be your only marketing tool. Websites are not a “win-all” when it comes to pushing the brand of your company. What a website is, is a place where you can send your customers, future employees, investors, etc. to find more information about your company. They can research a new product or the benefits of your service without having to make the trip to your office or call you during your business hours.

Aside from this, it’s not important just to have a website. You have to have a good-looking, professional website if you want your customers to take you seriously. If your site looks like it was designed by your 12 year old nephew, then you need to ask yourself what kind of message that conveys.

You may or may not know what a good-looking website is. If that’s the case, then you have absolutely no reason to not contact a professional. Someone who “knows how to make a website” is not a professional. People do this for a living and they’re a far better place to turn to for expert advice.

Considering that this is the “digital age”, most people will research a company or product online before ever stepping foot in your store. They don’t pick up the phone book because they can just hop online and find your phone number much faster, not to mention that what they’re looking for might be on your site anyway. This is crucial to how you treat your website. For the majority of people, your website will be their first impression of your company. What kind of first impression is your site making?

One of the great things the internet has done is to level the playing field in the terms of business. Now a customer can find out information about your products just as easily as they can find out information from a major corporation. It makes you a competitor no matter what size business you are. With the right website, a small, 2 person company can look like a much larger and professional business.

Finally, here’s one last catch to consider: it’s better to have no website at all, than a website that is poorly designed and will make your business look bad. The quality of your website speaks volumes about the quality of your business. It either says, “Hey, look, we take our work seriously so we have created this great site for our customers.” Or it screams, “Hey, look, my 12 year old nephew designed my site. Have fun.”


Your website is a very integral part to how you portray your company. Make sure you’re treating it as such.